TIMA ABED
Elevating Haute Couture into a Prestigious Brand
PROBLEM
Tima Abed, a renowned haute couture designer, needed to transition her business into a well-established luxury brand. As she prepared to launch her first boutique in Prestige Mall, Jeddah, and aimed for expansion into Harvey Nichols, she lacked a structured brand identity and communication strategy.
SOLUTION
We meticulously developed a refined brand identity, a comprehensive communication strategy, and a compelling brand profile that captured her artistic journey and vision. This foundation became instrumental in dealership expansions, marketing campaigns, and promotional materials. Furthermore, we had the privilege of orchestrating her boutique’s grand opening, graced by the esteemed presence of Her Royal Highness Princess Hessa bint Salman, reinforcing the brand’s stature in the world of haute couture.
100%
ESTABLISHED LUXURY RETAIL PRESENCE
40%
INCREASE IN BRAND AWARENESS
50%
UPLIFT IN PRODUCT SALES
SPOTLIGHT PROJECTS
